Srinagar, August 1: In a significant boost to sports and youth development in Jammu & Kashmir, Athwas Retail and Athwas Hyundai, flagship ventures of IA Multi Ventures (P) Ltd., have been announced as the Title Sponsors of the Jammu & Kashmir Premier League (JKPL) Season 3.
The partnership was formally announced during a signing ceremony attended by Managing Director Irfaan Guju and Joint Managing Director & CEO Arshad Guju of IA Multi Ventures (P) Ltd., along with JKPL Chairman Marouf Abdullah, President Zeeshan Ahmad Bhat, Secretary Suhaib Altaf, and other senior representatives from both organisations.
This collaboration marks the beginning of a strategic partnership dedicated to strengthening the sporting ecosystem in Jammu & Kashmir by nurturing emerging cricketing talent, promoting youth participation, and fostering a culture of discipline, excellence, and sportsmanship.
Speaking on the occasion, Managing Director Irfaan Guju said: “At Athwas, we firmly believe that investing in sports is an investment in our youth and the future of our society. JKPL has emerged as a premier platform for identifying and nurturing cricketing talent across Jammu & Kashmir. We are proud to partner with this prestigious league and remain committed to empowering young athletes by creating opportunities that inspire excellence. We wish the entire JKPL family every success for an exciting and memorable Season 3.”
Joint Managing Director & CEO Arshad Guju added: “Sports possess the unique ability to inspire, unite, and transform communities. Through our association with JKPL, Athwas Retail and Athwas Hyundai reaffirm their commitment to supporting young talent and contributing meaningfully to the growth of sports in the region. We look forward to witnessing exceptional performances and a season defined by passion, fair play, and the true spirit of cricket.”
Expressing their appreciation, the JKPL management thanked Athwas Retail and Athwas Hyundai for their trust and support, noting that the partnership reflects a shared commitment to empowering young talent and elevating the standard of cricket in Jammu & Kashmir.
JKPL Season 3 is set to be the league’s biggest edition yet, bringing together some of the finest cricketing talent from across the Union Territory. Beyond the competition, the league continues to champion a broader social mission by encouraging young people to embrace sports, fitness, and a healthy lifestyle while reinforcing the message of a drug-free Jammu & Kashmir.
The partnership between Athwas Retail, Athwas Hyundai, and JKPL marks a significant milestone in the league’s journey. Together, the organisations are committed to expanding the league’s reach, enhancing its impact, and creating greater opportunities for aspiring cricketers. This collaboration reflects a shared vision of using sport as a catalyst for youth empowerment, community development, and positive social change across Jammu & Kashmir.
