The cut throat competition in the market pushes people to think innovative ways to get into business. INS brings you some of those youngsters who carved their way to profitability through social media.
Malla Arts Online Store:
What began as a ‘time pass’ for Malla brothers is now a ‘profit earning venture’ for, what they call, middle class people.
Starting with the investment of 50000 their yearly turnover is 3-3.5 Lac rupees.
Suhail Ahmad Malla,21, and Mehraj-u-din Malla 23, of Noobagh area of Srinagar began their venture in 2016
Suhail is perusing his Bachelors in Computer Application and Mehraj-u-din has completed his B.Tech.
Malla Arts online-store provides Kashmiri handcrafted products to customers, selling Kashmiri Shawls, Aari and Zari work suits, Aari work coats etc.
“In 2016 when our colleges were closed we thought of having online store to kill our boredom,” says Suhail.
Instagram is their mainstay platform. “Social media is good platform to start business for middle class people. You can start your business with little investment,” Suhail said.
According to Mehraj, the key is to have a good knowledge about your product ‘so that you can describe your product easily to your costumers.’
The duo made themselves acquainted with color combinations of staple threads, work through machines.
Mehraj believes that ‘one should not waste his time and talent pursuing government jobs.
Fashion Hub Kashmir
Fashion Hub Kashmir, of Syed Zaman, provides clothing, fashion accessories, bags, shawls and saffron.
Resident of Chanpora Srinagar launched his ‘Hub’ from Instagram in 2015.
To Zamam youth being concerned about their looks and their urge to remain updated about latest fashion and products is what needs to be ‘tapped’.
“Internet ban impacts our sales, and due to hartals and curfews sometime our orders are delayed,” Zaman complained.
Zaman began with an investment of INR 30000, and according to him his turnover has reached 1.5 lac.
Craft world Kashmir
To disrupt market locally and get customers, Omaira Qayoom and Beenish Bashir, came up with Carft-world Kashmir in 2015 focusing on Crochet products.
They came into limelight after introducing Gotta and Floral jewelry for brides.
In 2016 they bid adieu to their teaching jobs to focus on their business.
“It was Yamin, Beenish’s brother, who provided us the idea to take our creative work to online platform. We uploaded pictures of crocket products and orders begun coming in,”said Omaira.
Craft world Kashmir has 10.2k followers and on an average 4-5 new orders they receive.
The self taught Crochet expert duo, have been ‘successful’ and they are now planning to open a ‘crocket store’ too.
“Inshallah soon,” Beenish said.
Mehak meer,25 years old, resident of Barzullah had an idea that every girl should get best and branded things for her marriage at reasonable price and thus began journey of a brand called Koshur Wardan.
“I am mostly focused on bridal wear and accessories. The collection is sold almost within the month of its release. Orders come in bulk says,” Mehak confides.
According to her, she receives three to four orders for items each day.
“Kashmiri brides don’t need to travel outside the state as Koshur Wardan provides them everything in just one click,” Mehak claims.