Jammu, Oct 12: MLA Akhnoor Mohan Lal Bhagat, as the Chief Guest, and Keshav Chopra, Social Activist and Chairman of Samvedna Society, as the Guest of Honour, released the Dogri song “Nu Badi Changi Lagi” at the Press Club of Jammu Monday. The event celebrated the rich cultural heritage of Jammu and Kashmir and highlighted the importance of promoting the Dogri language through music and artistic expression.
Speaking on the occasion, MLA Mohan Lal Bhagat said that Dogri is an integral part of the region’s cultural identity and heritage. He emphasised that promoting the language among younger generations is essential for preserving Jammu’s traditions, values and cultural richness. He said that he remains committed to supporting artists and initiatives that work towards strengthening the Dogri language and bringing its beauty to a wider audience. He also appreciated the efforts of the entire team behind the song for contributing to the promotion of regional art and culture.
Keshav Chopra, Social Activist and Chairman of Samvedna Society, said that he is committed to promoting the Dogri language and will continue to support artists who are making sincere efforts to preserve and popularise it. He emphasised that music is a powerful medium to connect people with their roots and introduce the younger generation to their mother tongue. He added that Dogri artists deserve encouragement and recognition for their contribution to the cultural identity of Jammu and Kashmir. Chopra further said that he would always stand with initiatives that promote Dogri music, local talent and the region’s rich cultural heritage.
The song is presented by Disha Kala Jagat and features singer Ashok Kumar. The lyrics and composition are by RKT, with music by Karan Bir Music. The song has been directed by NJ Neeraj, with Rohit Panotra as Director of Photography and R Creative handling the design. The song features Khushi Sharma, Arslan Zehan, Avinash Sharma, Karuna, Sunita Bangotra (SAAS) and Manali Gupta (NANAD). Aditya Bhardwaj is the producer, while Satish Bhagat has been acknowledged with special thanks.
The proceedings of the programme were efficiently managed by Basant Beyogi, who coordinated the event and ensured its smooth conduct. Singer Ashok Kumar presented the vote of thanks, expressing his gratitude to MLA Mohan Lal Bhagat, Keshav Chopra, the guests, the organisers and everyone associated with the project for their presence, encouragement and support in promoting Dogri music.
The release of “Nu Badi Changi Lagi” reflects the efforts of local artists to bring Dogri music to wider audiences and preserve the linguistic and cultural traditions of Jammu and Kashmir. The initiative also underscores the importance of collective support from public representatives, social organisations and cultural enthusiasts in encouraging regional talent and keeping the Dogri language alive for future generations.
