LONDON, NOVEMBER 3: Jammu and Kashmir Tourism is showcasing its diverse tourism offerings and emerging opportunities at the World Travel Market (WTM) London 2026, which commenced at ExCeL London on November 3 and will conclude on November 5.
The Indian Pavilion at the prestigious international travel and tourism exhibition was inaugurated by Union Minister of Tourism Gajendra Singh Shekhawat in the presence of Nasir Aslam Wani, Advisor to the Chief Minister of Jammu and Kashmir.
Jammu and Kashmir is participating in the global tourism event with two dedicated stalls, highlighting the Union Territory’s rich tourism potential, diverse destinations and unique visitor experiences.
Several tourism stakeholders from Jammu and Kashmir are also participating in the exhibition, engaging with international tour operators, travel professionals and industry representatives to explore opportunities for collaboration and strengthen the region’s presence in the global tourism market.
The J&K Tourism stalls have been receiving an encouraging response from visitors and industry stakeholders, reflecting continued international interest in the Union Territory as a prominent tourism destination.
Through its participation in WTM London 2026, Jammu and Kashmir Tourism aims to expand its international outreach, promote its diverse tourism products, establish new partnerships and further position the Union Territory on the global tourism map.










