Srinagar, July 18: The Kashmir Super League (KSL) has achieved another significant milestone ahead of its highly anticipated second season with Athwas Retail and Athwas Hyundai officially coming on board as the Presenting Partners of Kashmir Super League Season 2.
In another major development, Athwas India XI FC has also become the first confirmed franchise for the upcoming edition of the league.
The partnership agreement was formally signed at the Athwas Retail Headquarters in Srinagar in the presence of senior representatives from both organisations.
Ali Irfan signed the agreement on behalf of Athwas Retail, in presence of Irfan Ahmed (MD), Yasir Majid (GM), Aquib Nabi (Brand Ambassador Athwas Retail) while Kaiser Bhat, Vice Chairman of Kashmir Super League, signed on behalf of the league.
The association marks the beginning of a strategic partnership between one of Kashmir’s leading retail and automobile brands and the region’s premier franchise-based football competition. The collaboration reflects a shared commitment towards promoting football, empowering local talent, and creating a vibrant sporting ecosystem in Jammu & Kashmir.
Speaking on the occasion, Ali Irfan expressed his enthusiasm about the partnership, stating that Athwas has always believed in supporting initiatives that inspire youth and strengthen community engagement.
He said that Kashmir Super League has emerged as a transformative platform for football in the region, and Athwas is proud to be associated with its journey as the Presenting Partner while also fielding its own franchise, Athwas India XI FC.
Representing Kashmir Super League, Kaiser Bhat welcomed Athwas Retail and Athwas Hyundai into the KSL family and thanked the organisation for placing its trust in the vision of the league. He said that having Athwas India XI FC as the first confirmed franchise is a significant boost for Season 2 and reflects the growing confidence of corporate organisations in the league’s professional structure and long-term vision.
Kashmir Super League Season 2 is set to be held at TRC Ground, Srinagar, and promises to be bigger and more competitive than ever before. Building on the tremendous success of its inaugural season, the league will once again feature top footballing talent from across Jammu & Kashmir alongside leading corporate-backed franchises, providing players with a professional platform while delivering an exciting experience for football fans.
With Athwas Retail and Athwas Hyundai joining as Presenting Partners and Athwas India XI FC becoming the first confirmed franchise, preparations for Season 2 have gathered significant momentum, with more franchise and partnership announcements expected in the coming days.
