Srinagar, July 11: Khyber Cement will return as title sponsor of the Kashmir Super League for a second season, extending a partnership that, in the space of a single year, turned a first-of-its-kind local tournament into one of the most closely followed sporting events in the Valley. The renewal was formalised at a signing ceremony held at the Khyber Cement Corporate Office in Hyderpora, Srinagar.
The agreement was signed by Wasim Ahmed Khan, Chief Sales and Customer Relations at Khyber Cement, and Mushtaq Bashir, representing the Kashmir Super League, in the presence of Khyber Cement’s senior management.
For Khyber Cement, the decision to continue has less to do with football itself than with what the game has come to stand for across the region.
“We understand foundations better than most,” said Umar Tramboo, Director Corporate & Strategy at Khyber Cement. “When we backed the Kashmir Super League last year, we weren’t buying a logo on a jersey. We were giving footballers a professional stage and a real chance to be seen. That is the return we care about, and it is why we intend to stay the course not for one season, but for the long build ahead.”
The Khyber Cement Kashmir Super League 2026 will kick off in August. The franchise-based league will field six teams across 19 matches, giving 120 footballers from across the region a competitive platform on which to be seen.
“Renewing this agreement was an easy decision,” said Wasim Ahmed Khan Chief Sales & Customer Relation’s at Khyber Cement. “Last season showed what happens when you give this region’s footballers a real professional set-up the crowds came, the standard rose, and the talent announced itself. Our job now is to make that permanent, and to keep raising the bar every year.”
The Kashmir Super League sits within a longer record of investment by Khyber Cement in the people of Jammu & Kashmir. Across sports and education, the company has consistently put its weight behind platforms that give the region’s youth somewhere to compete, perform and be noticed a measure of what a homegrown company can return to the community that built it.
