Pictures by Zargar Zahoor
Srinagar, May 13, 2023: Ola Electric, India’s largest electric vehicle company, today announced the
opening of its 500th Experience Center (EC) in Srinagar District of Jammu & Kashmir, as part of its
strategy to expand its direct-to-consumer (D2C) presence across the length and breadth of the
country. Ola’s 500th EC is located at Karan Nagar Gole Market Rd, Balgarden, Srinagar. With a
presence in close to 300 cities, Ola has been actively launching ECs all over India, building the
largest D2C retail network in the country’s automotive industry in under eight months since
inaugurating its very first EC in Pune last year.
Thanks to the brand’s omnichannel strategy and speed of offline expansion, today, Ola has achieved
a 98% market reach in India, covering almost all markets within the country. Having already made its
500th EC operational in Srinagar, Ola is now planning to take the total number of ECs in the country
to 1,000 by August of this year.
Anshul Khandelwal, CMO, Ola Electric said, “With the inauguration of our 500th store in India, we
take immense pride in accomplishing our objective of establishing a comprehensive presence across
the entire nation through our direct-to-consumer (D2C) approach. This remarkable milestone serves
as a testament to our unwavering dedication to making electric mobility accessible and convenient for
everyone. At Ola Electric, we remain resolute in our commitment to spearheading the transition
towards a cleaner and sustainable future for India. The opening of our 500th store signifies not only a
celebration of our accomplishments but also serves as a reminder of the challenges that still lie
ahead. With our D2C model, we are excellently positioned to create a significant impact in the realm
of electric mobility, and we are excited to continuously push the boundaries of what is possible.”
The Ola Experience Centres are a one-stop shop for all things related to Ola’s electric vehicles. They
provide EV enthusiasts with the opportunity to experience Ola’s world class products and avail
guidance on the purchase journey, financing, and after-sales services. Visitors can even take a test
ride of the S1 and S1 Pro before making a purchase decision.
Ola introduced its D2C sales & service model for two-wheelers in India, which included doorstep
delivery and servicing, making it the largest D2C outreach in the history of the Indian automotive
industry. Although the company now has 500 ECs across the country, a significant portion of its sales
still comes from its website and apps. Ola’s omnichannel approach has facilitated EV accessibility
throughout India, particularly in remote areas, where EVs were previously unavailable.
Ola currently wrest 40% of India’s EV scooter market. Last month, the company recorded its highest-
ever monthly sales, selling over 30,000 units and cementing its position at the top of the EV 2W sales
table for the eighth consecutive month.
Ola is India’s largest mobility platform and one of the world’s largest ride-hailing companies. Ola
revolutionised urban mobility by making it available on-demand for over a billion people across 3
continents. Today, Ola continues to move the world to sustainable mobility through its ride-hailing
platform as well as through advanced electric vehicles manufactured at its Futurefactory, the largest,
most advanced, and sustainable two-wheeler factory in the world. Ola is dedicated to transitioning the
world to sustainable mobility and making the world better than we found it.
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